A first bite you’ll never forget
Person holding two large red tomatoes, one on the forehead and one near the face.
Red plastic shopping bag containing tomatoes. The bag is held by a hand against a black background.
A ripe yellow tomato with a green stem on a red background.
Close-up of four hanging tomatoes, yellow and red, with the yellow one on top and the red one at the bottom left, against a plain gray background.
Stacked heirloom tomatoes of different colors with produce labels wrapped around each, set on a plain white background.

At Eli & Ali’s, we bring obsession, more edge, and a lot more flavor to the produce aisle. Hand-picked at peak ripeness and packed with care - this is the freshest thing in your cart.

Welcome to our world of produce

Say goodbye to dry, mealy, white grocery store tomatoes. Field grown in real soil, so you never have to sacrifice on flavor, quality or texture again.

In 1999, our founders discovered a tomato worth chasing. They tracked down the grower, loaded a van and began hand-delivering directly to restaurants across New York City. That pursuit became Eli & Ali’s—better produce, no shortcuts.

It all started with a tomato

Say goodbye to dry, mealy, white grocery store tomatoes. Ours are in season year-round, meaning you’ll never have to sacrifice on flavor, quality or texture again.

It all started with a tomato

In 1999, our founders stumbled on the best tomatoes they’d ever seen—in a Brooklyn warehouse, while shopping for a sofa. They tracked down the grower, loaded up a van, and started hand-delivering to NYC restaurants. That’s when Eli & Ali’s was born—and with it, a mission to source better, fresher produce and share it with the world.

A produce brand you actually want to be friends with.

heirloom jenga
we’ve got the juice.
Most produce packaging is built for speed. We built this with intention. We chose a paper-textured band because details matter — not just in how something tastes, but in how it feels in your hands and lives in your kitchen. Our goal isn&rsquo
first pick.
built different.
a new wave.

We supply some of New York’s most respected restaurants—from legendary steakhouses to next-gen neighborhood favorites—with the juiciest tomatoes around. If you’re sourcing for a kitchen that doesn’t cut corners, let’s talk.

From our fields to your kitchen